👑Top 10 Fast Fashion Brands Loved by Foreigners

Which fast fashion brands are most popular among foreigners in Japan?
To find out, YOLO JAPAN conducted a survey with 233 foreign residents from 62 countries, including the Philippines, the U.S., Brazil, Nepal, and Vietnam.

In this article, we present the TOP 10 fast fashion brands that foreigners living in Japan frequently purchase, based on the survey results.

■TOP 10 Most Popular Fast Fashion Brands in Japan

🥇 1st: UNIQLO

- Simple, everyday wear
- High quality at a reasonable price
- Widely available with many stores

💬 Russia / 30s / Female
"There are many stores, and the quality is great. I can get trendy items and basics like T-shirts, underwear, and socks every year."

🥈 2nd: GU

- Affordable trendy fashion
- Popular among all genders
- Offers a wide range of sizes and styles

💬 Indonesia / Teen / Female
"There are so many styles inside the store. Anyone, regardless of gender, race, or size, can try clothes on, which is why I choose GU."

🥉 3rd: H&M

- International brand with diverse designs
- Reasonable prices and trend-conscious collections

💬 South Korea / 30s / Male
"I go there often because I can buy casual clothes at a good price."

4th: ZARA

- Stylish, modern fashion
- New items arrive every season

💬 Vietnam / 60s / Male
"I like how the clothes are simple yet elegant and fashionable."

5th: Shimamura

- Found in local shopping malls
- Offers clothing for the whole family

💬 USA / 40s / Female
"I love Shimamura because of its wide variety of sizes and styles."

6th: GAP

- Simple and wearable American style
- Durable and long-lasting clothes

💬 India / 30s / Male
"I like the design and quality. The price is affordable, and it's a well-known brand worldwide."

7th: Forever 21

- Trendy, youthful designs
- Bright and energetic colors

💬 UK / 20s / Female
"The clothes look good, subtle, and fashionable."

8th: MUJI

- Simple and calm design
- Offers fashion, lifestyle goods, and food

💬 Russia / 30s / Female
"I like that I can buy things online easily and earn points."

9th: Honeys

- Cute and affordable fashion for women
- Popular among students

💬 Taiwan / 30s / Female
"The designs are not boring and can be worn for a long time. They use natural materials like cotton."

10th: Bershka

- Trendy European style
- Sister brand of ZARA

💬 Portugal / 20s / Female
"They have many styles, so it's easy to find what suits me."

■What Foreigners Look for When Choosing a Brand

Foreign customers tend to look for the following points when selecting a fashion brand:
💴 Affordable pricing
🏪 Stores located nearby
🧵 Wide range of sizes and designs
🌍 Fit for all body types and nationalities

■Turn Your Love for Fashion into a Career!

"I love fashion! I want a job that lets me work with stylish clothes!"
If this sounds like you, working in the fashion and apparel industry might be a perfect fit.

👚 Sales and customer service at stores
📦 Inventory and warehouse operations
💻 E-commerce support
View apparel job listings

■Find a Job with YOLO JAPAN!

YOLO JAPAN is a job site made for foreigners living in Japan. You can find jobs suited to your language level and interests.

👇 Sign up now and start your career in fashion!
>> Register now (Free)

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✓ No resume required to apply for jobs
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